ISBN #: 978-0316346627
Page Count: 301
Copyright: January 7, 2002
Publisher: Back Bay Books
(Taken from Amazon)
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
(Reprinted with permission from her personal blog: Grown Up Book Reports)
The Tipping Point is the study of why epidemics start. It can be a viral epidemic such as the eruption of AIDS in the 90s, or a crime epidemic. Or even fashion trends and how they start. Gladwell seeks to explain how epidemics can be started by a small number of well connected people, and fueled by others who are also highly influential in their social sphere. He gives many examples throughout as to the factors which caused the various epidemics to spread.
It’s an interesting read filled with many examples you will recognize: Airwalk shoes, Sesame Street, Blues Clues, the NYC Subway system, AIDS, The Divine Secrets of the Ya-Ya Sisterhood, and much more. He reveals that one cause does not necessarily lead to the intended effect. It might be a number of causes that lead to the epidemic, something as simple as removing graffiti off the subway cars, for example, leading to a decrease in crime. It’s those fascinating little facts that make The Tipping Point compelling reading.